Front-end Engineer specializing in high-performance E-commerce & Web Analytics.
Selected work in e-commerce and web analytics.
Optimized Shopify checkout tracking with server-side events and GTM data layer for accurate conversion and funnel metrics.
Real-time dashboard for product performance and attribution, with custom dimensions and BigQuery export.
Modular landing pages with A/B test integration and event tracking for form submissions and CTA clicks.
Reusable data layer utilities for e-commerce events (view_item, add_to_cart, purchase) with TypeScript types.